1. Your reviews are thin or stale
Assistants use reviews as raw material. Few reviews, or none in the last several months, leaves the model nothing recent to say about you. Fix: make asking for a review a routine part of finishing a job.
2. Your listings disagree with each other
If your hours, address, or name differ across Google, directories, and your site, AI has no confident answer to give. Fix: make every listing say the exact same thing.
3. You only exist on your own website
If nobody else mentions you, you're easy to leave out. Fix: get listed in the local roundups and directories that cover your trade and city.
4. You don't clearly answer the buyer's question
If someone asks for 'emergency same-day' and your site never uses those words, you won't surface for it. Fix: write pages that answer the exact questions buyers ask.
5. You're winning by name but losing to strangers
Sometimes AI knows you when asked by name but doesn't volunteer you to people who don't know you yet. Fix: grow the signals — reviews and mentions — that get you named in open questions, not just confirmed in closed ones.
See where you stand
TownCheck asks ChatGPT, Claude, Gemini, and Perplexity the questions your customers ask — every week — and shows you your score, who's being recommended instead, and what to fix. A one-time checkup is $14.99.