Here's the whole situation in one paragraph: customers increasingly ask AI assistants to recommend a business, those assistants name only a few, and the names come from your reviews, listings, and what's written about you online. If that's the first time you've read it plainly — this guide is for you.
First, see reality
Before changing anything, ask ChatGPT, Gemini, and Perplexity what they say about your trade in your town. You can't set a direction until you know where you stand.
Second, fix the basics
Recent, specific reviews. Consistent listings. A few mentions in local roundups. Pages that answer real questions. These are the ingredients AI draws on, and most are within your control this week.
Third, watch it move
Check again on a regular cadence. The businesses that win at this treat it like they once treated Google — as an ongoing habit, not a one-time project. The difference is that now the scoreboard is the answer an assistant gives, and you can watch it change.
See where you stand
TownCheck asks ChatGPT, Claude, Gemini, and Perplexity the questions your customers ask — every week — and shows you your score, who's being recommended instead, and what to fix. A one-time checkup is $14.99.