Take a fictional dentist, Bright Harbor Dental in Naperville. In week one, ask four assistants 'who's the best dentist in Naperville?' and Bright Harbor is named in one of four answers. Two competitors are named in all four. That's the starting line: mostly invisible, clearly beaten.
What they changed
Nothing dramatic. They made asking for a review part of every checkout, so recent reviews started mentioning 'gentle' and 'modern.' They cleaned up their listings so hours and services matched everywhere. They added a page answering same-day and emergency questions in plain words.
What the answers did
Over several weeks, the assistants started naming Bright Harbor more often — and describing it with the words its new reviews used. It didn't leap to 'the single best'; it moved from 'rarely mentioned' to 'usually in the shortlist.' In a world where the shortlist is two or three names, that's the whole game.
The point
You can see this arc for your own business — the before, the changes, and the after — instead of hoping it's working. That's what a weekly score is for.
See where you stand
TownCheck asks ChatGPT, Claude, Gemini, and Perplexity the questions your customers ask — every week — and shows you your score, who's being recommended instead, and what to fix. A one-time checkup is $14.99.