AI answers are generated fresh each time, so the same question can yield different names on Tuesday than it did on Monday. New reviews land, the model updates, a competitor gets written up. A single check is a photo; the truth is the movie.
What the movement tells you
A one-off answer can mislead in both directions — a lucky day looks like victory, an off day looks like disaster. Watching the same questions weekly smooths that out and shows the real direction: are you being named more often, or slipping?
Why a trend beats a snapshot
When your score moves week over week, you can tie it to what changed — a review push, a new service page, a competitor's campaign. That's the difference between guessing and knowing. It's also why TownCheck checks weekly, not once, and keeps the history.
See where you stand
TownCheck asks ChatGPT, Claude, Gemini, and Perplexity the questions your customers ask — every week — and shows you your score, who's being recommended instead, and what to fix. A one-time checkup is $14.99.